Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054410.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Ensure theoretical and practical learning of the key methods, objectives and tools to manage communication in crisis contexts both in private and public institutions while considering the particularities of crisis communication among the public opinion and the different target publics.
Program
1. Introduction
2. Relevant factors in the management of organisations: preventing the crisis
3. Antecipate the crisis
4. Prepare the crisis
5. Identify crisis types and variables
6. Crisis management
7. Evaluate the effects of a crisis and of crisis communications
Evaluation Methodology
Mid-term assessment includes a written assignment (40% of final mark)and a test (60% of final mark).
Bibliography
- MENDES, COSTA, A. (2006). CRISES - de Ameaças a Oportunidades: Gestão Estratégica de Comunicação de Crises. Lisboa: Sílabo
- ULMER, et al, R. (2007). Effective Crisis Communication: Moving From Crisis to Opportunity. Thousand Oaks: Sage
Teaching Method
Theoretical and practical sessions including exercise solving.
Software used in class
