Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054409.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students should acquire basic skills in the interpretation of communication briefings and the develop planned responses through the use of resources and actions in communication plans while meeting the demands of project management.
Program
1. The plan
2. Project management perspective
3. Plan structuring
Evaluation Methodology
Assessment includes a written assignment (40% of final mark) and a written test (60% of final mark)
Bibliography
- Lindon, E. (2008). Mercator XXI Teoria e Prática do Marketing. Lisboa: D. Quixote
- Nunes, et.al, J. (2011). O Plano de Marketing. Lisboa: Ensaio
- VILLAFAÑE, J. (1993). Imagem Positiva Gestão Estratégica da imagem das empre. Lsiboa: Sílabo
Teaching Method
Theoretical/practical sessions including applied exercises.
Software used in class
