Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054408.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students are expected to understand how public opinion and image is formed in contemporary society, emphasizing the role of the diffeent : the media and news agencies. Case analysis.
Program
Public opinion and space (historic evolution, audiences, crowds and public space, formation and development processes, polls, the role of the mass media ena the self media); agenda setting and gatekeeping; the relationships with the sources; opinion leaders and opinion makers; the internet as a new public sphere; the role of news agencies(news positioning; image and branding).
Evaluation Methodology
Minimum grade of 10 (ten) in the set of three elements:
Mid-term test - 50%; Attendance (10% of final grade) -
Group and individual assignment: 20% oral presentation
10% and 10% written presentation discussion.
Bibliography
Teaching Method
Lectures with content presentation
and application exercises
Software used in class
