Publication in the Diário da República: Despacho n.º 11340/2012
4.5 ECTS; 2º Ano, 1º Semestre, 15,0 T + 30,0 TP + 3,0 OT , Cód. 9054143.
Lecturer
- Hália Filipa da Costa Santos (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students should be familiar with ethical issues of the different communication jobs and activities with special focus on Journalism and Business Communication. Exploring different realities, they should be able to distinguish between different professional practices, developing critical skills.
Program
Concept of Ethics and its theoretical context. Ethics in public communication; Ethics and Social Responsibility; Professional ethics in Journalism, in Audiovisual Media and Advertisement; Web Ethics; Code of ethics; Style books and Ombudsmen; Institutional bodies; Case studies.
Evaluation Methodology
Mid-term test (60%). Compulsory Assignment (40%). Minimum pass mark:
10 grade points (average of the mid-term test and the
assignment).
Final exam (100%).
Bibliography
- Aznas, H. (2005). Ética de la comunicación y nuevos retos sociales. Barcelona: Paidós
- Faustino, P. (2007). Ética e responsabilidade social dos Media. Odivelas: Formal Press
- Martins, F. (2006). A geração da Ética. Coimbra: Minerva
- Ocejas, J. e Agejas, J. (2002). Ética de la comunicación y de la Información. Barcelona: Ariel
Teaching Method
Presentation of the theoretical contents using PowerPoint resources.
Analysis of academic papers.
Analysis of Media outputs.
Software used in class
