5 ECTS; 3º Ano, 1º Semestre, , Cód. 9054121.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Brochand, B. (1999). Publicitor. Lisboa: Dom Quixote
- McQuail, D. (1997). Audience Analysis. London: SAGE
Teaching Method
Software used in class
