Publication in the Diário da República: Adequação/Bolonha 2007/2008
5 ECTS; 2º Ano, 1º Semestre, , Cód. 9152125.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Acquire knowledge, skills and abilities on strategic planning and develop critical thought concerning strategy analysis,formulation and planning.
Program
Strategy fundamentals. Strategic analysis. Strategy formulation. Matrix analysis. Planning and control. Strategy organisation and implementation.
Evaluation Methodology
Practical work with presentation and discussion, minimum mark of 10 (ten), 40% +
Test, minimum mark of 10 (ten) 60%.
Students who do not meet previous requirement may sit a final
exam (100%).
Bibliography
- Allouche, J. e Schmidt, G. (1999). Os instrumentos Fundamentais da Decisão Estratégica. Viseu: Visilis Editores
- Freire, A. (2008). Estratégia Sucesso em Portugal. Lisboa: Verbo
- Teixeira, S. (2011). Gestrão Estratégica. Lisboa: Escolar Editora
Teaching Method
Lectures including debates and case discussion.
Software used in class
