6 ECTS; 1º Ano, 1º Semestre, 21,0 T + 24,0 TP , Cód. 36411.
Lecturer
- Manuel Machado Reis Ferreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
At the end of the course students will be able to:
- Analyse tourism resources and assess its potential
- Develop creativity as applied to the creation of tourism products
- Understand planning and development processes as applied to tourism products.
- Be acquainted with product management methods
Program
1. Tourism resources and products
2. Development of cultural tourism products
3. Strategy
4. Tourist resorts
5. Planning and management of tourist destinations
6. Management of tourist products
Evaluation Methodology
Individual project work (80%)
Oral presentation (20%)
Optional: Final open-book written examination.
Bibliography
Teaching Method
Lectures and theoretical-practical classes.
Presentation and analysis of scientific papers. An individual project work developed with tutorial guidance.
Software used in class
