Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]
5 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 9152125.
Lecturer
- Eduardo Fontão MontAlverne Brou (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Elements of Management.
Objectives
An introduction to the concepts of strategic management and strategic process. Transmission of the classical models and tools for strategic analysis and formulation. Strategy formation: deliberate (strategic planning) and emergent.
Program
1st Unit: Strategy
2nd Unit: Organization Theory
3rd Unit: Strategy in different Organizational Contexts.
Evaluation Methodology
Written Tests, Notes on Pratical cases, Team Work
Bibliography
- Freire, A. (2008). Estratégia Sucesso em Portugal. Lisboa: Verbo
- Mintzberg, H. (2003). The Strategy Process. USA: Pearson Education
Teaching Method
Lectures supported by class discussion and case study exercises
Software used in class
