Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
4 ECTS; 2º Ano, 1º Semestre, 45,0 TP + 3,0 OT , Cód. 964437.
Lecturer
- Luis Filipe Cunha Moreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Basics of graphic design.
Objectives
The student should be able to:
manipulate typography according to appropriate requirements for each graphic product having in mind communicative clarity; understand and apply ergonomic rules for legibility and readibility; critically analyse graphic design according to communication principles.
Program
Typography: historical evolution of type and categories;
Typographic rules for legibility and consistency
Colour Theory applied to graphic design.
Signage and pictograms.
Diagrammatic representation.
Evaluation Methodology
Assessment of the projects developed by the students.
Written test covering all subject matters in the module.
Bibliography
- Andrew, H. e Baines, P. (2002). Type & Typography. Londres: Laurence King Publishing
- Ginger, E. e Spiekermann, E. (2003). Stop Stealing Sheep & find out how type works. Berkeley, EUA: Adobe press
- Lupton, E. (2010). Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs). EUA: Princeton Architectural Press
- Rayan, A. (2006). Pictograms, Icons & Signs: A Guide to Information Graphics. Londres: Thames & Hudson Ltd
Teaching Method
Lectures supported by datashow;
Tutorials including analysis of communication texts according to communication ergonomics parameters.
Software used in class
