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Ano Letivo: 2013/14

Comunicação Social

Workshop II - Business Communication

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Publication in the Diário da República: Despacho n.º 11340/2012

7 ECTS; 2º Ano, 2º Semestre, 45,0 TP + 60,0 P + 5,50 OT , Cód. 9054436.

Lecturer
- Hália Filipa da Costa Santos (2)
- Joana Conceição dos Santos (2)
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
The students should be able to:
. develop basic presentation and planning skills
. draw up communication/marketing projects
. promote autonomy
. develop writing and speaking skills

Program
Module A: Briefing and market information.
Communication planning and marketing projects. Presenting and
defending a project plan.
Module B: Punctuation.
Accents and spelling. Causes for the main spelling mistakes.
Verbal use. Language style and quality.

Evaluation Methodology
Practical works in class and tutorials, as well as individual work (100%)

Bibliography
- Cintra, L. e Cunha, C. (1992). Nova Gramática do Português Contemporâneo. Lisboa: Sá Costa
- Figueiredo, E. (2003). Dicionário Prático para o Estudo do Português - da Língua aos Discursos. Porto: Porto Editora

Teaching Method
Lectures and tutorials.

Software used in class

 

 

 


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