Publication in the Diário da República: Despacho n.º 11340/2012
7 ECTS; 2º Ano, 1º Semestre, 60,0 PL + 45,0 TP + 5,50 OT , Cód. 9054435.
Lecturer
- Inês Pereira de Almeida de Bettencourt da Câmara (2)
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students should learn the major communication and marketing practices and familiarise themselves with specific approaches to work processes, tools and methods.
Program
Introduction to communication and marketing practices; Practical approaches and case studies; Grounded decision-taking.
Evaluation Methodology
Mid-term assessment includes two practical assignments: one carried out on an individual basis (60% of final mark)and another as part of a team (40% of final mark).
Bibliography
- Dionísio, P. (2010). B-Mercator. Lisboa: Publicações Dom Quixote
Teaching Method
Lectures and tutorials.
Software used in class
