Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054406.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Sudents will learn how to contextualise public relations at institutional and business level and the methods and techniques that will enable them to develop and apply public relations plans and projects strategically.
Program
Public relations. Plan and manage the context; public relations process planning - the PR plan; research and analysis; communication theory - determining objectives; get to know the audience and the messages; strategies and tactics; timings and resources; plan implementation: understand the outcomes.
Evaluation Methodology
Assessment includes two practical assignments - one performed on an individual basis (40% of final mark) and the other as a part of a team (40% of final mark)
Bibliography
- Broom, G. (2005). Effective Public Relations. : PR Week Marketing and Management
Teaching Method
Theoretical/practical sessions including applied exercises.
Software used in class
