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Ano Letivo: 2013/14

Comunicação Social

Introduction to Entrepreneurship

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Publication in the Diário da República: Despacho n.º 11340/2012

5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054216.

Lecturer

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
The aim of this module is to encourage the students to ponder the possibility of becoming self-employers and start their own business. It also aims to respond to a number of issues related with the challenges facing today's management and managers.

Program
Introduction to entrepreneuship; The entrepreneur; Opportunities and ideas: create, shpa, recognise and capture; The environment and the industry; general business strategies; form a team and manage people.

Evaluation Methodology
Test and class attendance. Test: 90%. Class attendance: 10%.
Minimum pass mark is 10 (the average of test and class attendance)

Bibliography
- A. Shane, S. e A. Baron , R. (2006). EMPREENDEDORISMO – Uma Visão do Processo. Lisboa: CENGAGE LEARNING
- Correia Ribeiro, P. e Costa, H. (2007). Criação & Gestão de Micro-Empresas & Pequenos Negócios. Lisboa: Edições Lidl
- DRUCKER, . (1986). Inovação e Gestão, . Estados Unidos: Editorial Presença
- Ribeiro Serra, F. e Carvalho Santos , . e Portugal Ferreira, M. (2008). Ser Empreendedor-Pensar, Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo

Teaching Method
Lectures with content presentation and practical exercises.

Software used in class

 

 

 


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