Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054207.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students should:
. be sensitised to management issues
. acquire basic strategic management concepts and tools that will enable them to make appropriate decisions
Program
Organisation: Business Planning; the enterprise and its environment; How to create an enterprise; Control Process. Performance Appraisal. Corrective measures. Control types. Strategic control points.Negative reactions to control. Preventing negative reactions. Disciplinary action. Contributing to productivity.
Evaluation Methodology
Test (100%)
Bibliography
- DRUCKER, . (1986). Inovação e Gestão, . Estados Unidos: Editorial Presença
- PORTER, M. (1990). Competitive Advantage of Nations. Estados Unidos: Simon & Schuster
- PORTER, M. (2005). Estratégia Competitiva. Estados Unidos: Editora Campus
- WEST, A. (1992). Planeamento da Empresa, . Barcarena: Editorial Presença
Teaching Method
Lectures and Tutorials.
Software used in class
