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Ano Letivo: 2013/14

Comunicação Social

Discourse of The Media

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Publication in the Diário da República: Despacho n.º 11340/2012

5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 30,0 TP + 4,50 OT , Cód. 9054119.

Lecturer
- Hália Filipa da Costa Santos (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Have some knowlege of existing journalistic genres and of the media in general.

Objectives
Students are expected to get an overview of the functions and panorama of the different types of media identifying and analysing the main features and goals of respective discourses.

Program
Definition of communication and media roles; Media Discourse analasys; Portuguese Media; Objectivity and neutrality; Different types of newspapaers; the newspaper discourse; the radio discourse; the television discourse; the meaning of images; non-verbal communication; the advertising language; Media causes; discrimination within the Media.

Evaluation Methodology
Mid-term test (60%), work produced at the classroom (20%), individual paper (28%) with presentation. Minimum pass mark inall the elements:
10 grade points determined by taking the average
Final exam (100%).

Bibliography
- Faustino, P. (2004). A Imprensa em Portugal. Lisboa: Media XXI
- GarretT, P. e Bell, A. (2003). Approaches to Media Discourse. London: Blackwell
- Leanne, S. (2009). Falar como Obama. Alfragide: Lua de Mel
- Rebelo, J. (2000). O discurso do Jornal. Lisboa: Ediotiral Notícias

Teaching Method
Lectures using PowerPoints, written material and audiovisual supports.

Software used in class

 

 

 


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