Publication in the Diário da República: Despacho n.º 11340/2012
4 ECTS; 1º Ano, 2º Semestre, 30,0 T + 30,0 TP + 4,50 OT , Cód. 9054115.
Lecturer
- Marta Margarida Santos Dionísio (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
A2 Level according to the Common European Framework of Reference for Languages.
Objectives
- Make students aware of the need to develop a set of skills (linguistic and sociocultural) to be used in communicative situations;
- Develop comprehension and text production skills in order to achieve language accuracy and proficiency.
Program
Journalism: The Future of Journalism
The Digital Age, Changes, Advantages / Disadvantages; Consequences;
Journalistic Genres: News, Interview, Report, Opinion Article;
Public Figures and the media.
Corporate Communication: Careers, Jobs, Import - Export, Marketing, Marketing Channels , Competition, Innovation, Negotiation, Market Research, Ethics.
Evaluation Methodology
- A test at the end of the semester (60%);
- Continuous Assessment including exercises and participation (written and orally) and attendance (20%);
- Research Assignment (written and oral) (20%).
Bibliography
- Naunton, J. (2005). Oxford Business English - Profile 2 - Intermediate. Oxford: Oxford University Press
- Welford, D. e Moore, G. e Hemmingway, E. e Fleming, C. (2006). An Introduction to Journalism. London: SAGE Publications Ltd
Teaching Method
Theoretical and practical lessons where the students have the opportunity to practice the following skills: reading, listening, speaking and writing with implicit grammar.
Software used in class
