Publication in the Diário da República: Despacho n.º 15705/2012 de 10 de dezembro
5 ECTS; 1º Ano, Anual, 60,0 TP , Cód. 721713.
Lecturer
- Maria de Fátima Rodrigues Pedro (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
1. Identify different dimensions of analysis
2. Choose units of measurement
3. Analyse the life cycle of the market
4. Knowing the principles of sampling, observation, interview techniques and the techniques of focus group
5. Build questionnaire
6. Analyse data
Program
1. Introduction - Concepts
2. The process of Market Studies
3. Industry of Market Studies
4. Defining the problem and determine the objectives of study
5. Standardized Information Sources
6. Observation. Focus groups and other qualitative methods
7. Methods of collecting information
Eight. Determination of sample size
9. Report
Evaluation Methodology
Frequency, for a test. Exemption from examination to final grade greater than or equal to ten values.
On examination, a test. The student will be approved with final score equal to or greater than ten values, and will fail to score at least ten valu
Bibliography
- Hill, A. (2007). Investigação por Questionário. Lisboa: Edições Sílabo
- Vicente, P. (2012). Estudos de Mercado e de Opinião - Preincipios e Aplicações de Amostragem. Lisboa: Edições Sílabo
- Al., E. (2000). Mercator XXI - Teoria e Prática do Marketing. Lisboa: Publicações Dom Quixote
(2012). Marketing Research. Lisboa: Edições Sílabo
Teaching Method
Expository method for presentation of the theoretical contents reference. Classes Active / Participatory, with achievement of individual and group work, analysis and discussion of case studies, scientific papers and handouts.
Software used in class
